A powerful and accessible identity captures awareness. A well thought out design will close the gap between how your customers actually perceive your brand - corporate image, and how you want your brand to be perceived - corporate identity.

The Brand Architects designers have an acute awareness of marketing & business principles.

They do not design in a vacuum and are often involved in essence workshops™ so they can gain an in-depth understanding of what our clients want to achieve with their brand, to soak up the enthusiasm, gain a feel of the brand spirit that can be translated into something visual.

Corporate identity is a shorthand device that represents the company values and is normally evident in every aspect of the brand experience. At The Brand Architects we develop visual identities that are as unique as yourselves because we regard corporate ID as an invaluable communications tool, internally and externally, and capable of overcoming language and cultural barriers that will become your greatest asset.

As with everything we do, our methodology is a defined and proven structure. By the time we reach brand visualisation a solid creative foundation will have been agreed upon between the client and us.

The design process begins with the design of a series of mood boards, these are collections of imagery intended to capture the essence of the brand that is shown to the client to determine an accurate starting point. These will be consolidated into a final mood board encapsulating all the values.

What develops from this point is a tone-of-voice that is on brand. By this we mean a consistency between visual language and the spoken word, typography and corporate colour palette.