Your company may be merging, acquiring another, or consolidating its family - the question is what will your brand be?

The announcement of mergers, acquisitions or consolidations often impact on employees, stakeholders and customers and their understanding of the brand they were familiar with. With this in mind first impressions are critical and communications need to explain how this will benefit whomever the brand touches.

The new brand is a blueprint for new business strategy and communications. It should unite and govern leadership. At The Brand Architects we believe in getting it right the first time.

Our approach

• Defining what the nature of the relationship is between companies i.e. parent ownership, merger of equals or takeover. Each one requires a different brand strategy.

The key challenge and starting point is having a clear and focused brand definition based on understanding, insight and research, in creating a brand that unifies management, from which we can begin the process of defining the brand's unique strengths and positioning, its values and renaming strategies.

Our experienced brand strategists look for commonalities or 'traits' in redefining values that combine the various cultures and strengths of the organisations involved in a merger, acquisition or consolidation process, creating a brand promise that resonates across all entities and communications that deliver powerful messages in one voice and most important of all communicating how they are better