With the brand agreed the implementation of the full range of marketing collateral to support the brand commences. Synergy between the executions of each marketing tool is key to a cohesive brand. This does not mean that everything should look the same only that the visual identity and tone of voice should be consistent and reiterate the brand and its values. The final branding board being a touchstone for all design execution.

A range of core collateral has been identified as being required by a set date. An individual project plan for each with specific timescales and deadlines are produced.